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Why are social networking sites so important?

By ContentVOX

Millions of people use social networks every day to organise their lives, communicate with friends and access information. By ensuring your company has a presence on these websites, you open routes for social media marketing – which helps raise brand awareness and, most importantly, helps you find new customers.

  • Facebook has more than 700 million active users.
  • The average Facebook user has 130 friends.
  • Twitter has more than 106 million registered users.
  • 300,000 new users sign up to Twitter every day.
  • LinkedIn has more than 80 million members.
  • A new member joins LinkedIn every second.
  • All social networks have a global audience.

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